Why We Built Honeypot: A Journey from Hating Cold Calls to High-Intent Leads

A Journey from Hating Cold Calls to High-Intent Leads

A 'Dislike' for Cold Outreach

Let’s be honest: I’ve always hated cold outreach. As a founder and developer, the idea of sending unsolicited messages felt more like creating noise than solving problems. It’s impersonal, often irrelevant, and a frustrating experience for everyone involved. Beyond being ineffective, it always felt like it damaged the brand before a real relationship could even begin. In my view, it’s a broken system that rarely leads to genuine connections.

Like many in the tech world, my dream was pure Product-Led Growth-creating a product so good that it sells itself. But reality has a way of hitting hard. Especially in the early stages, you can't just build a great product and wait for customers to find you. You have to be proactive, find those first users to get crucial feedback, and start conversations, which brought me right back to the dreaded world of outreach I so desperately wanted to avoid.

A Viral LinkedIn Post

The turning point for me came unexpectedly during a previous venture. We stumbled upon a LinkedIn post where someone was publicly venting about the exact problem our product was built to solve. It wasn't just a simple complaint; it was a detailed, emotional post that clearly struck a nerve. That single post went viral, attracting a massive wave of comments and likes from hundreds of others who shared the same frustration. It was a raw, authentic conversation happening right out in the open.

In that moment, we realized we weren't looking at a cold list; we were looking at a goldmine. Every single person who engaged with that post was a perfectly qualified prospect. They were already "problem-aware" and actively seeking a solution. This was a flowing stream of "high-intent signals," where intent wasn't just implied - it was being publicly declared. This was far more valuable than any static, outdated list we could ever buy.

Turning Public Content into Your Best Leads

This experience became the foundation for Honeypot. We asked ourselves: What if we could systematically find these public conversations and use them as a "honeypot" to attract our ideal customers? Instead of blindly pushing messages out, we could identify people who are already pulling for a solution. The goal is to pinpoint these moments of expressed need across professional networks like LinkedIn, where potential customers are already gathered and talking.

This approach flips the traditional outreach model on its head. Rather than interrupting someone's day with an uninvited pitch, you join a conversation that is already happening. You can provide value at the exact moment it's needed most, positioning yourself as a helpful expert rather than just another salesperson.

Fewer Messages, Better Conversations

Honeypot was built to change this dynamic for good. Our goal is to empower B2B teams to cut through the noise and connect through genuine, relevant conversations that convert. It's about shifting from a strategy of high volume to one of high value-finding the right people at the exact moment they're ready to talk, all without compromising your brand's reputation.

We believe this is the future of intelligent, respectful, and effective outreach. It’s about building a sustainable pipeline based on authentic engagement, not just automated spam. We're here to help you find your honeypots and turn them into your most valuable customer relationships.